![Amazon Australia enters the Pre-Owned Retail Market](https://machetesystems.com.au/wp-content/uploads/2020/08/Pre-Owned.png)
We’ve all heard the saying “You can’t please everyone”. The same is true in business. It’s rarely effective to go after everyone as a potential customer. So finding the answer to the question of “Who is your customer?” will help focus your marketing efforts and perhaps even the products you offer.