We’ve all heard the saying “You can’t please everyone”. The same is true in business. It’s rarely effective to go after everyone as a potential customer. So finding the answer to the question of “Who is your customer?” will help focus your marketing efforts and perhaps even the products you offer.
2020 is the year marketing science catches up to the art: While once revered as more art than science, the discipline of marketing is becoming increasingly technical. As modern-day marketing practitioners, it has become table stakes to have some level of technical acumen on how the marketing technology stack plugs together.
Hey Amazon Sellers, would you like 5 million new customers for free? New Zealand customers can now shop directly from Amazon Australia, which itself turned just 3 years old recently. Kiwi buyers can now enjoy cheaper and faster deliveries as they don’t have to purchase items from the US Amazon platform. This eCommerce behemoth rolled […]
As the ecommerce retail behemoth Amazon’s fulfilment centre in Ravenhall prepares to open its doors, it is looking for more than 200 people to fill job positions in their distribution centre. The new facility also plans to create about 300 jobs to double its operational footprint in Victoria later this year. The company urges people […]