After systematically dominating the world of online shopping, grocery stores, convenience stores, bookstores, and other sectors, Amazon is planning to establish department stores. The e-commerce giant is confident that this move will help it sell physical items to in-person consumers directly. While this will cause disruption in the whole retail market and cement the […]
Indonesian e-commerce start-up Ula has managed to raise $87 million in its Series B financing round. B-Capital, Prosus Ventures, and Tencent led this latest round of investment. According to Venture Capital Insight, the newest round puts Ula at a value of $490 million. June 2020 witnessed the company securing a $10.5 million seed round. The […]
Your brand voice is the part of your brand that your avatars interact with the most. Social media content, paid ads, long-form content, emails, and products are the touchpoints you have with your avatars and customers.
2020 is the year marketing science catches up to the art: While once revered as more art than science, the discipline of marketing is becoming increasingly technical. As modern-day marketing practitioners, it has become table stakes to have some level of technical acumen on how the marketing technology stack plugs together.
As Amazon and the eCommerce world at large continue to gather speed worldwide, its impact on the lives of online non-Amazon retailers is getting hard to miss. To dissect this change, eCommerce consultants Chris McCabe and Leah McHugh sat down with Moira Weigel, a faculty associate at the Harvard law school and a researcher at […]
Australian consumers’ obsession with online shopping shows no sign of slowing down, and Amazon Australia is taking advantage of this upward trend. Since its launch in December 2017, Amazon.com.au has continued to grow at rates that can only be described as breathtaking. Morningstar Equity Research analysts predict that this e-commerce behemoth will dominate over a […]
We’re experiencing a time when brands need to adjust to consumer needs constantly. And if your business has the resources to support decisions and expenses, you stand to gain a competitive edge. Apart from forecasting demands and allocating resources, a business must figure out the best large-scale data collection means. Furthermore, they need to respond […]
Since about 2011 there has been a steady stream of investors abandoning the traditional concept of the shopping mall. Changes in consumer shopping habits has meant that Shopping Centres (or Malls in USA parlance), once suburban lifestyle’s epicentre, are transforming slowly due to specialty retail bankruptcies. And COVID-19 has sped everything up. As lockdowns impose […]
You’d have to have been living on Mars not to notice in the last few years the cultural shift towards Environmental, Social and Governance (ESG) awareness. As more people, activists, and organizations continue to be environmentally responsible, what is Amazon doing to maintain an image of a company that values mother earth.? Well possibly more […]