You need to have a solid idea of your ideal client’s characteristics, so you can easily spot them in a crowd. You have to consider their gender, age, civil status, job, and location.

We’ve all heard the saying “You can’t please everyone”. The same is true in business. It’s rarely effective to go after everyone as a potential customer. So finding the answer to the question of “Who is your customer?” will help focus your marketing efforts and perhaps even the products you offer.

Hey Amazon Sellers, would you like 5 million new customers for free? New Zealand customers can now shop directly from Amazon Australia, which itself turned just 3 years old recently. Kiwi buyers can now enjoy cheaper and faster deliveries as they don’t have to purchase items from the US Amazon platform. This eCommerce behemoth rolled […]

In April, Amazon held a ceremony attended by Victoria’s leaders to mark the beginning of putting up a new $ 1.5 billion office in Melbourne. Melbourne’s Lord Mayor Sally Capp and Victorian Treasurer Tim Pallas were present for the ceremony that marked the precinct’s first stage foundations. December 2020 saw Amazon being named as the […]