You’d have to have been living on Mars not to notice in the last few years the cultural shift towards Environmental, Social and Governance (ESG) awareness. As more people, activists, and organizations continue to be environmentally responsible, what is Amazon doing to maintain an image of a company that values mother earth.? Well possibly more […]
5 Direct-to-Consumer Trends to Watch in 2021 Like many other industries, the retail arena has gone through stormy weather due to Covid-19. Many retailers had to furlough employees, close stores, and embrace new strategies on the fly to take advantage of increased ecommerce demands. But Direct-to-consumer (DTC) brands were well placed to weather the disruptions […]
machete.system’s Tim Shelton speaks with Scott Carpenter of the Pharmacy View Podcast about how to navigate the e-Commerce space.
with thanks – Pharmacy View Podcast
Positioning. As anyone who’s surfed (including me back in the day!) would know instantly from the picture above, the guy having a great ride compared to the pack, was in position first. Everyone knows great surfers paddle to where the wave will be BEFORE it can be seen. Once you can see the wave, it’s […]
The popular German shoe company, Birkenstock, quit Amazon on Jan 1, 2017. The iconic sandal label, which has been in operation for over 240 years now, cited fake versions of its products on Amazon as the reason for bailing out. The company also said that it would not authorize sales from any third-party sellers on […]
In 2017, Nike made waves with the announcement that it would officially start wholesaling its footwear and apparel products on Amazon. The Wall Street Journal reported that the giant eCommerce platform would work with Nike and bar third-party sellers from selling Nike branded products on Amazon. At the time it created quite a stir among […]