direct to consumer

The age of Direct-to-Consumer has come.

5 Direct-to-Consumer Trends to Watch in 2021 Like many other industries, the retail arena has gone through stormy weather due to Covid-19. Many retailers had to furlough employees, close stores, and embrace new strategies on the fly to take advantage of increased ecommerce demands. But Direct-to-consumer (DTC) brands were well placed to weather the disruptions […]

ahead of the wave

The Importance of Being First

Positioning. As anyone who’s surfed (including me back in the day!) would know instantly from the picture above, the guy having a great ride compared to the pack, was in position first. Everyone knows great surfers paddle to where the wave will be BEFORE it can be seen. Once you can see the wave, it’s […]

amazon account management services

Why Birkenstock gave Amazon the boot.

The popular German shoe company, Birkenstock, quit Amazon on Jan 1, 2017. The iconic sandal label, which has been in operation for over 240 years now, cited fake versions of its products on Amazon as the reason for bailing out. The company also said that it would not authorize sales from any third-party sellers on […]