Amazon has long maintained that it’s not legally liable for defective or inferior third-parties’ products on its platform, arguing that the sellers bear that liability. This legal argument parallels those made by social media giants like Facebook about their liability for content landing on their platforms. Often this has put the brunt of complex legal […]
Amazon has started “Black Friday-worthy deals” to kick-start the festive season shopping frenzy that’s predicted to be chaotic due to supply chain and shipping challenges. Deep Discounts Monday 4th October witnessed the company announcing “deep discounts across every category,” including electronics, toys, fashion, and home goods. The company is offering these discounts on a special webpage. […]
We have already written about Amazon’s assault on Visa card and it’s stated policy to drive consumers away from credit cards and now the next move in this strategy has become clear. Affirm is planning to avail its flexible payment solution to Amazon customers at checkout. Affirm is part of a growing number of BNPL […]
Amazon has extended its battle against Visa in Australia. The online giant introduced a surcharge on Visa transactions and disclosed that it’s providing an incentive for buyers to abandon their Visa credit cards. Gift Cards On September 1, an Amazon spokesman said that starting November 1, Visa transactions in Australia will be attracting a half-percent […]
Amazon’s CEO, Andy Jassy, announced that the company is planning to employ more than 55,000 people for technology and corporate positions worldwide in the coming months. This figure is more than 30% of Google’s headcount as of June 30th, almost equal to Facebook’s. In fact, Amazon is the second-largest private employer in the US (after […]
In August 2021, the eCommerce behemoth Amazon launched its Intellectual Property (IP) Accelerator in Singapore. It plans to avail the IP Accelerator to sellers on the platform. The IP Accelerator will link SMEs to a network of Singaporean lawyers and law firms specializing in IP-related law. they include Viering, Ella Cheong LLC, Tan Peng Chin […]
You need to have a solid idea of your ideal client’s characteristics, so you can easily spot them in a crowd. You have to consider their gender, age, civil status, job, and location.
Your brand voice is the part of your brand that your avatars interact with the most. Social media content, paid ads, long-form content, emails, and products are the touchpoints you have with your avatars and customers.
We’ve all heard the saying “You can’t please everyone”. The same is true in business. It’s rarely effective to go after everyone as a potential customer. So finding the answer to the question of “Who is your customer?” will help focus your marketing efforts and perhaps even the products you offer.
2020 is the year marketing science catches up to the art: While once revered as more art than science, the discipline of marketing is becoming increasingly technical. As modern-day marketing practitioners, it has become table stakes to have some level of technical acumen on how the marketing technology stack plugs together.